Color Psychology In Marketing : How Does Color Affect your Conversion Rate

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The Basics Of Color Theory

Use of color in marketing and understanding how color works isn’t just for artists dipping their hands into paint and pigments all day long. Anyone using content marketing needs to understand psychology of colors in business, because you are using color in your content. Also aware of Colors used in advertising and meaning of colors in marketing.

Primary Color

primary-colorsPrimary colors are the three colors we need to make all other colors. They are red, blue, and yellow. These three colors can be used to create the next level of colors, called the secondary colors.Psychology is one of the most important aspects of marketing, we all tend to overlook. From Messaging color, all the little details that can persuade you to buy or set.

Psychology of Color

Color has an impact on how we think and behave. Psychology of Color directs our eye where to look, what to do, and how to interpret something. It puts content into context. It helps us decide what is important and what is not. That’s precisely why, as a content marketer, you need to understand what colors do to people.

The psychological impact of color is subjective. We don’t all react the same way to colors. There are a few generalities about how people respond to color and that’s what we’re going to look at.
emotion colorThis color meanings chart According to the CoSchedule, Orange portrays energy yet is inviting and friendly. It is balanced color. Similarly, yellow is associated with happiness, sunshine and hope. It can make your design user-friendly by making the reader feel more cheerful and optimistic. This explains best colors for marketing products, why yellow and orange against the white or gray backgrounds are the most used website buttons and gets maximum clicks in a majority of websites. Remember, Amazon.in product page where you find the yellow “Add to Cart” and Orange “Buy Now with 1-Click” buttons.

Color Has Emotional And Cultural Meanings

How we interpret the emotional value of color depends upon our language, senses, and personality characteristics, making it difficult to predict reaction to color across a large audience of unique people. Emotions are associated with colors.

Specific Color Influences

There are a few generalized understandings of what specific colors often mean to a large cross-section of people, with each color having negative and positive emotions associated with it.

The study of Eva Heller (Color Psychology: How the colors act on the feelings and reason), based inter alia on a survey of 2,000 people shows that the colors and feelings are not combined by accident, their associations are not a matter of taste, but universal experiences from childhood deeply rooted in our language and our thinking. They consulted two thousand Germans of various cultural and professional fields about their favorite colors, those who hated what impressions caused them each color and what colors associated to different feelings.160 associations were established in different feelings and impressions. And correlations indicating that the excitement and animation at the same colors as the activity and energy extracted relate; to fidelity, the same colors that trust. It is not a ‘pseudomístico’ study in which associations are justified by mere matters of taste, but delves into anthropology, language, social structures, money or culture.

Did you know that the color represents 85% of the reason you bought a specific product? Or that full-color ads in magazines are recognized by more than 26% white and black in ads? The psychological elements to go even deeper when looking at specific meaning of the colors. For example, if the color blue is used in their products, it offers guests a calming effect … while the black, moreover, offers guests a feeling of exclusivity.

Therefore, the real question that comes to my mind is, how to use color in marketing? Well, the answer to this question and to show how colors affect the conversion rate from Quick Sprout  have decided to create an info-graphic.How colors affect the conversion rate

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Abhijit is a Certified Digital Marketer and passion-driven creative individual based in Maharashtra (Karad). He is also Freelance Blogger, Enterprenuer and Webmaster.