Design – OnesmartclicK Smart Online Portal Best Place To Get Updates of Latest Tips, Trends and Tricks Sat, 07 Oct 2017 08:40:37 +0000 en-US hourly 1 102053862 WordPress Themes Selection For WordPress Blog : Free or Premium? Tue, 17 Nov 2015 11:08:52 +0000 Choose Best WordPress Theme For BlogSelecting a WordPress theme for your blog is quite a tough decision because of the huge number and variety of free WordPress themes and Premium themes available in the market.

So, as a newbie blogger, are you thinking to start your first blog with a free theme and then change to a Premium theme at a later stage?

You’d be wrong and definitely curse yourself later if you do that. I’m not telling this to make a sale but this is the truth.

I’m not saying free WordPress themes are bad but they come with many disadvantages. If you are really on a budget, you can download themes from WordPress theme directory but downloading them from other sources will put you at risk.

As I say, free themes are amazing just because they have the word “free” associated with them.  But there are many disadvantages associated with them. Why would anyone give away something for free?

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There is nothing called free lunch in this world. So, there are some reasons why these theme developers are giving away stuff for free. Reading the list below, you will understand the disadvantages of using free WordPress themes and why these developers give away themes for free.

Disadvantages of Using Free WordPress Themes

1. No Support and No Updates

For most of the free WordPress themes, you won’t get any support from the company if you’re facing issues in installing the theme. If the developer updates the theme in the future for bugs and advanced coding, you won’t get any updates and your site will be at risk.

Theme developers create a free theme as a side project and make the updates available in their pro version.

However, some developers do make a difference. For example, the evolve theme and few others too offer free updates. But the updated versions take more time to release than the Premium versions, so you need to wait for a longer time to get those updates.

2. Not SEO-optimized

In free WordPress themes, there will be hardly any in-built SEO options and the coding will be unclear. A clean code, faster loading time, SEO compatible makes a theme SEO-optimized. On the other hand, theme developers take care of all these aspects in their Premium version.

3. Has Encrypted Links

The most hated thing about free WordPress themes is that they often have encrypted links in the footer. This has bad impact on Search Engine Optimization and there is bound to be fall in your rankings if you have such encrypted code. Besides, why encrypt the footer when you can use it for adding more features?

4. Lesser number of features

Free themes have lesser number of features integrated into the theme. For example, a Premium theme has Premium slider plugins, contact forms, ticket support plugins, etc integrated into the theme. This way, you can make your website the trendiest and offer many features to your potential customers. However, free WordPress themes do not come with these features and you need to integrate these features separately.

5. No theme options panel

Many bloggers who are starting a blog may not have technical knowledge. Most of the free WordPress themes do not come with a theme options panel so you need to play with the codes to create any custom design whereas Premium themes come with an options panel where you don’t have to play with the codes. You can change everything in a click.

However, there is again the evolve theme, which is free and does have a theme options panel. So, if you are a new blogger and have no money to spend at all now, you can start with the evolve theme and upgrade to the premium version once your blog starts growing to get the maximum effect.

Tips for Choosing an Ideal Theme

Irrespective of it being Free or Premium, a theme should serve your purpose well. Only you can comment on what exactly your needs are, but it helps to bear a few basic points in mind when settling on a theme:

  1. Do not compromise on the features and functionality that you need. A good theme should provide ample features to suit both your present and future needs.
  2. Even though you may be well-versed in coding, look for a theme that is easy to use and modify. In other words, try to choose a theme that does not require rocket science for customization – the time and efforts invested in configuring a theme, if saved, can be invested elsewhere too.
  3. If you have a specific genre of website, such as a photo/video gallery, opt for a theme meant for that specific purpose.
  4. Ensure that the developers are active and the theme is regularly updated.
  5. Plus, check for the available support options. If it’s a Premium theme, ask for nothing less that personalized email support/ticketing system. And if it’s a Free theme, look for the level of activity in the forums (if any) and/or the frequency with which the developer responds to the comments on his website.
  6. Next up, bear in mind that the theme you are opting for should not be too old – this is especially true if you are choosing a Free theme. Web technology tends to get updated at a rapid pace, and it makes sense to opt for a theme that is updated.

Just in case even Premium themes fail to impress you, and you have the budget, consider opting for a Custom Design.

Check amazing discounts for premium WordPress Themes

Abhijit is a Certified Digital Marketer and passion-driven creative individual based in Maharashtra (Karad). He is also Freelance Blogger, Enterprenuer and Webmaster.

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Color Psychology In Marketing : How Does Color Affect your Conversion Rate Thu, 05 Nov 2015 20:54:18 +0000 The Basics Of Color Theory

Use of color in marketing and understanding how color works isn’t just for artists dipping their hands into paint and pigments all day long. Anyone using content marketing needs to understand psychology of colors in business, because you are using color in your content. Also aware of Colors used in advertising and meaning of colors in marketing.

Primary Color

primary-colorsPrimary colors are the three colors we need to make all other colors. They are red, blue, and yellow. These three colors can be used to create the next level of colors, called the secondary colors.Psychology is one of the most important aspects of marketing, we all tend to overlook. From Messaging color, all the little details that can persuade you to buy or set.

Psychology of Color

Color has an impact on how we think and behave. Psychology of Color directs our eye where to look, what to do, and how to interpret something. It puts content into context. It helps us decide what is important and what is not. That’s precisely why, as a content marketer, you need to understand what colors do to people.

The psychological impact of color is subjective. We don’t all react the same way to colors. There are a few generalities about how people respond to color and that’s what we’re going to look at.
emotion colorThis color meanings chart According to the CoSchedule, Orange portrays energy yet is inviting and friendly. It is balanced color. Similarly, yellow is associated with happiness, sunshine and hope. It can make your design user-friendly by making the reader feel more cheerful and optimistic. This explains best colors for marketing products, why yellow and orange against the white or gray backgrounds are the most used website buttons and gets maximum clicks in a majority of websites. Remember, product page where you find the yellow “Add to Cart” and Orange “Buy Now with 1-Click” buttons.

Color Has Emotional And Cultural Meanings

How we interpret the emotional value of color depends upon our language, senses, and personality characteristics, making it difficult to predict reaction to color across a large audience of unique people. Emotions are associated with colors.

Specific Color Influences

There are a few generalized understandings of what specific colors often mean to a large cross-section of people, with each color having negative and positive emotions associated with it.

The study of Eva Heller (Color Psychology: How the colors act on the feelings and reason), based inter alia on a survey of 2,000 people shows that the colors and feelings are not combined by accident, their associations are not a matter of taste, but universal experiences from childhood deeply rooted in our language and our thinking. They consulted two thousand Germans of various cultural and professional fields about their favorite colors, those who hated what impressions caused them each color and what colors associated to different feelings.160 associations were established in different feelings and impressions. And correlations indicating that the excitement and animation at the same colors as the activity and energy extracted relate; to fidelity, the same colors that trust. It is not a ‘pseudomístico’ study in which associations are justified by mere matters of taste, but delves into anthropology, language, social structures, money or culture.

Did you know that the color represents 85% of the reason you bought a specific product? Or that full-color ads in magazines are recognized by more than 26% white and black in ads? The psychological elements to go even deeper when looking at specific meaning of the colors. For example, if the color blue is used in their products, it offers guests a calming effect … while the black, moreover, offers guests a feeling of exclusivity.

Therefore, the real question that comes to my mind is, how to use color in marketing? Well, the answer to this question and to show how colors affect the conversion rate from Quick Sprout  have decided to create an info-graphic.How colors affect the conversion rate

Know More

Abhijit is a Certified Digital Marketer and passion-driven creative individual based in Maharashtra (Karad). He is also Freelance Blogger, Enterprenuer and Webmaster.

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