Most of website owner, entrepreneur, affiliate marketer have their own website. Having own website is very important to have presence in market because website plays very important role in marketing and promotions as user can post latest information, own reviews, sale copies etc. But important thing is traffic ! Major search engines like google, yahoo, bing track what people are searching for online, and how many times per month the search term has been entered.
Keyword research allows you to find which keywords people are searching for online, how often they are searching for those keywords every month, and how much advertisers are paying for these keywords. Keyword research is a very important part of search engine optimization and should be understood by every website owner.
Benefits Of Keyword Research
Keyword research allows you to know what people are searching for and interested in online. If you are about to create a new page, article, or Blog post you should see which keywords are being searched for to use in your titles and content. If you use keywords that no one is searching for, your website will not appear on the popular search results.
- You know what people are entering into the search engines to find your website.
- Based on the keyword phrase, you know how to address your visitor’s search inquiry.
- Focusing your website on ‘ONE’ keyword phrase increases the amount of search traffic to your website.
Keyword research is the most important thing you can do to get visitors to your website, and have those visitors turn into referral revenue for you. There are hundreds of search engines out there like Google, Yahoo and Bing that millions of people a day are using every second to find websites that match their search terms.
Free Keywords Tools List
Imagine having hundreds of places suggesting keywords related to your primary keywords. Not only do you have access to this data, you have real keywords that are actually searched for by real human beings. UberSuggest scrapes Google and other services to bring you awesome keyword suggestions.
Get the real questions people are asking online for topics and keywords. This tool is useful, but the potentially negative aspect is that you can only use it one time before you have to register. Other than that, it’s really helpful to get into the minds of people searching online.
3. Replyz (pronounced replies)
Ever wondered what questions are asked on Twitter? Now you will know and knowing is half the battle.
If you are struggling with local search marketing, the hard work will be over when using 5MinuteSite.com. All you need is a zip code and you will be presented with local AdWords keywords and local terms in a list format.
You don’t have to tweet to know what’s happening on Twitter. This homepage tool will let you in on the secrets that people are talking about.
Finding the best keywords to use to promote your YouTube videos is stupid simple. Plug in your keywords or phrases into this free tool and you’ll be given a list of what YouTube thinks is the hottest keywords. After all they do own the site. They would know.
No, this website isn’t for hippies, but it does a great job of informing you what is trending on Yahoo at any given time. This is really useful for finding niche ideas or news stories that you can use to promote your website or blog.
A community hangout for people to ask and answer questions is what the Ask.com community is about. This is a cool tool to find what people want to know about. If you have time, answer some questions you know the answer to and drop your link for some easy traffic.
Just when you think Google had everything you were proven wrong. Google Trends is slightly similar to Yahoo Buzz except trend reports can be generated for each keyword phrase or word.
10. Google Insights
A co-extension of Google Trends that lets you look deeper inside a keyword to find if someone is searching for the word 1000 times a day or if 1000 different people are searching for it. You can plan your marketing more accordingly.
11. Yahoo Clues
If you are targeting keywords for Yahoo, using Yahoo Clues helps out a lot. It is very similar to Google trends. Use each tool separately to determine a search engine war for each keyword to get the best results.
12. AOL Trends
If you notice a trending pattern here you’re correct. Trends are hot and if you know what is popular you can grab the hottest keywords. AOL (the former leader in Dial-Up Internet) is still a viable search engine to target.
13. YouTube Trends
This is a cool third party website not affiliated with YouTube. If you want to know what videos are popular, use this YouTube Trends tool to find out. You can get an idea of what people are watching and create your YouTube videos around certain topics.
14. Google Autocomplete
You really don’t need anything to use Google Autocomplete. This technology is already built in to the Google search engine. As you type a phrase or word, Google automatically suggest different words and phrases that get searched for quite often. You can choose to use them or not. While this tool is useful, the real meat and potatoes is using this tool to get the keywords and phrases you need.
This is definitely a fan favorite. Google actually sheds some light on what keywords get the the most search volume each day in the U.S. and the rest of the world. This tool is free to use and you can even use it to determine the AdWords search volume you can expect for every keyword you choose.
Last Minute Addition
You can find great keywords and like keywords that are related to web user searches. You can find keywords in the top 10 positions in Google using this free tool and that’s what makes it so awesome. We couldn’t let this list get published without including it.
Use these tools wisely to get more use traffic to your website or blog. Remember who told you about these tools. We like backlinks too.
Abhijit is a Certified Digital Marketer and passion-driven creative individual based in Maharashtra (Karad). He is also Freelance Blogger, Enterprenuer and Webmaster.