Why Social Media Important?
Keys to Social Media Marketing
Today I want to share some basic tips that your brand must consider if you are really looking for the magic formula to create powerful results on social networks with social media marketing.
- You must locate in what social networks moves and on what grounds your market segment.
- You must know the personality of each of the social networks where you plan to enter, each has style, form and ways both design as background.
- You should start with a corporate strategy and then a strategy for each social network you consider using.
- You from quantitative objectives clear. What you want to achieve with each?
- You must know your s depth segment or niche . What are you looking for? What’s wrong?What need? Thrills? Dude relationship with other brands?
- You must direct your content, and dialogue active people, not markets .
- You must include the company in its entirety, not just one area or department.
- Communicate the image and personality of the company and it should be consistent with both.
- You must have a clear and dynamic strategy Content of value to your community.
- You must have trained staff to 100% by the company to manage and activate social networks so that these educated properly.
- Targeted or directed your messages and processes the user and not the company.
- Looking generate community , the connection works must be truly bidirectional.
- You must seek and achieve conversion , traffic, leads and sales.
- Set clear indicators and sees timely analyzing the results.
- You get to connect emotionally with your target.
- Work on each of the different social networks so that you handle, according to the personality of each network. Do not post the same in all your networks. Care!
- You must generate traffic to your website or landing page, encourage engagement, seek conversion and prospect all the time.
- Looking QUALITY followers or fans, not quantity . The goal is that you follow the people who are part of your target.
- Always keep in mind who the influencers in your target and public relations work with them.
- Monitor always competitive.
- You must understand that social networks are connected , not only to publish.
- The social networks are dynamic, fast and bidirectional , you have to watch them all the time and respond promptly.
- Your content should provide , invite, update, resolve, entertain, advise. They should be useful to your segment.
- The personality of your CM should tie in with the personality of the company , in addition to technical training and practice in the management of social networks.
- And most important ! Do not lose focus Social networking is a channel by which looking for a specific target and not miss that goal ever: position, sell, convert.
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If have any questions for me about how to use Social Media ? Just get in touch with me or leave a comment below. I’ll help you out with any problems.